Archive for February, 2008

So Long quarterlife

quarterlife couldn’t make the transition to TV. The show premiered on Tuesday to only 3.1 Million viewers. According to the Hollywood Reporter, it was the NBC’s “worst time period performance in at least 17 years,” and it was summarily canceled on Thursday. Tough love for a show that was supposed to be the gifted lovechild of TV and the Internet.

So why didn’t it work? No one likes to watch people similar to themselves, especially when those people are insecure, awkward, and downright annoying. If they do watch, the time period needs to be at least 10-20 years removed so the audience can look back at just how endearing their neuroses were. (See: The Wonder Years, Happy Days, That 70’s Show, Freaks And Geeks)

The show’s creative team must not understand the meat of my generation. We’re bigger than your 44 minutes in primetime will allow. My generation is in an uncertain world. We’re mobile, we’re excited (mostly hopped up on energy drinks and breakfast cereals), we’re curious, we’re tech savvy and we’re just like everyone else…except we can navigate the internet and still remember how VCRs work. Presenting us in a better light may not garner viewers, but your plan didn’t work out so well either.

Text us if you need some help on your next project.

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According to The Hollywood Reporter, ABC is currently in talks with ABC Studios, (Scrubs’ the production company) to order 18 more episodes of the quirky medical sitcom; great news for the fans since the show was set to end its run this spring.

NBC isn’t letting the show go that easy and is currently in negotiations of their own.

With Samantha Who, Ugly Betty, Pushing Daisies, and potentially Scrubs, ABC is rebranding itself as an alternative to dry comedy on NBC, goofball comedy on Fox and unfunny comedy on CBS. (Too soon?)

This is something to get excited about. I’ll update when there’s more information available.

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Miley Cyrus ate few ounces of ketchup on Leno last night. The video described it as chugging, but it’s closer to a long squirt than the maple syrup shenanigans from Super Troopers.

I wonder how the PR Machine at Disney will spin this. Does this show that Miley is a daredevil…of the tame variety? Does it show she’s just a kid who likes to have fun? Or maybe she just enjoys ketchup.

I don’t know what you’re up to Miley Cyrus, but you’re a teen queen of the best kind. You sing to sold out crowds, you have your own television show, you present at The Oscars and you drink condiments on late night talk shows. How do you do it? How do you do it?

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M*A*S*H Revisited

It’s the 25th Anniversary of the last episode of M*A*S*H. The finale still holds the number one spot for the most watched program ever on American television. If you’ve never seen it, the Hallmark Channel is re-running it in early March.

I’ve only seen a handful of episodes, but the few I caught were sharp, clever and good humored, especially in the face of the subject matter.

Imagine a show in 2008 that took a look at the Vietnam War. With 1000 channels, the internet, apathy and general divisiveness, it wouldn’t make it. It would get pushed onto CBS or A&E, left to rot on Friday or even worse Saturday nights. Without a gimmick or a special guest star, it probably wouldn’t get picked up for the rest of its inaugural season. Too edgy. Not sexy enough. Too soon.

And it would be just fine, but there’s nothing else like it anymore…yet. I’m holding out hope that people can fall in love with scripted television again. We’re waiting on you Aaron Sorkin.

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What I’m Watching Tonight – 2/28-3/1

I’m going to be gone over the weekend, but here’s what I’m making time for:

Lost ABC 9/8C – Thursday
Celebrity Apprentice NBC 9/8C – Thursday
SNL With Host Ellen Page NBC 11:30/10:30C – Saturday

American Idol Fox 8/7C – Thursday
Breaking Bad AMC 10/9C – Sunday
Your Mama Don’t Dance (Series Premiere) Lifetime 9/8C – Saturday
Oprah’s Big Give (Series Premiere) ABC 9/8C – Sunday

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Is Rosie At It Again?

I used to love Rosie O’Donnell’s late ’90s talk show and it was refreshing to watch some excitement during her stint on The View, but this is a horse of a different color.

Though it’s incredibly early yet, there are rumors that O’Donnell and Fran Drescher are teaming up for a family sitcom.

Both ladies are funny in their own right, but they possess very different strengths. Drescher is a great physical comedian and compelling longform joke or storyteller. O’Donnell is in your face, on the spot, fast. That type of comedy is tough to translate to a scripted television show, especially when she has to compete with another actress. Ideally O’Donnell would produce or develop the pilot and let Drescher take the lead.

To make this show work, they’re going to need strong writing, a non-traditional sitcom format and an amazing concept. Drescher and O’Donnell have strong industry ties, but if those things were easy to come by, wouldn’t they both still be on TV in the first place?

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What I’m Watching Tonight – 2/27

Watching Tonight:
America’s Next Top Model CW 8/7C
Project Runway Bravo 10/9C
Reno 911 Comedy Central 10:30/9:30C

Recording For Later:
American Idol Fox 8/7C
Head Case Starz 10/9C
Hollywood Residential Starz 10:30/9:30 C

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